In 1979 several area business leaders created an informal association to help promote their businesses to prospective brides and grooms. From that small start, the annual Bridal and Prom Show has grown to be the gala event it is now. The Newaygo Area Bridal Business Association is a voluntary organization of wedding professionals and vendors in Newaygo County, Michigan. Its purpose is to suggest professional standards and provide a guide to brides and grooms in choosing vendors. The association accepts membership from only those companies with a proven track record of excellence both in the products and services they offer and in their business practices.

Applicants to be a participating vendor at the show must meet these qualifications:

• Be in business, either full-time or part-time, providing goods and/or services for weddings and wedding-related events (e.g., showers, rehearsal dinners, etc.)
• Be legally entitled to do business in Michigan and in their principal place of business, as shown by appropriate professional licenses and permits.
• Agree to follow all provisions of the Newaygo Area Bridal Business Association Code of Ethics.
• Be in good standing with all contracts and agreements with Newaygo Area Bridal Business Association and/or its affiliates.
• Be sponsored for membership by a current member in good standing.